Prepare your business for the holiday season! This list was created to help you plan and prepare your marketing campaigns and promotions for the busy holiday shopping season.
- Write a to do list
The holidays can be can be stressful and rather hectic. Set
clear and realistic goals for yourself. Prepare a list to keep
you organized and to help you reduce your stress.
- Analyze the market
Determine what your customers are looking for during the
holidays and how your business can satisfy their shopping
- Search for inspiration
Research what other businesses are offering during the
holiday season. Social networks are a great place to discover
creative and effective ideas..
- Design a social media plan
In the digital age, it is becoming increasingly important to
carefully consider the timing and content of our social media
activity. Stay realistic and follow your plan. Consider a small
investment in social media paid advertising to boost your
business during the holidays..
- Update your website
The holiday shopping season is the perfect time to update
your website and confirm it is functioning correctly..
- Plan your offers
Utilize attractive offers and promotions to entice customers to
visit your store during the holiday season. Choose products or
services that are ideal for gift giving and promote them
aggressively. Create appealing Shopping Point Deals that will
be advertised on the Cashback World website and Cashback
App. Your Merchant Services Team is always available to show
you how: email@example.com..
- Keep your customers informed
Send out a Newsletter to your customers to keep them
informed of special offers. In UTERM, you can find Newsletter
templates for the holiday season that will help you create
- Utilize your retail space
Use your physical store as a key advantage over online
shopping. Stimulate all of your shoppers' senses with creative
merchandising, holiday themed signage and music, and offer
personalized customer service..
- Order marketing materials
Holiday themed marketing materials such as greeting cards,
flyers, posters, bags, etc. should be designed and ordered
well in advance of the shopping season. Materials will be
readily available in your downloads section. Make sure to
order a sufficient quantity of Cashback Cards and Registration
Flyers from your regional office before the holiday rush.
- Stock up
Place orders ahead of the holiday rush and take advantage of
bulk discounts and B2B special offers provided by other
Cashback World Partners..
- Lean on your circle of friends
Your network of friends can be a great resource during the
holiday season. Ask them to be your focus group and/or
help each other out with small jobs around your business..
- Acquire new loyal customers
Approach potential new customers and turn them into
loyal customers by registering them as Cashback
World shoppers. Your UTERM app is an easy, fast and
convenient way to register customers.
- Time to decorate
Decorate your store window and retail space with holiday
themed decorations a few weeks before the holidays.
Organize events and play festive music. If you also operate
an e-commerce store, update your site with holiday themed
- Make your customers aware of your offers Advertise
your promotions, deals and offers instore and online. Banners,
newspaper ads and flyers are excellent channels you can use
to promote your business to prospective customers.
- Order give-aways
Branded swag and give-aways are a great way to show your
appreciation and leave a lasting impression with your
customers. Order your swag early to avoid missing the busy
holiday shopping season.
- Order Christmas cards
Make sure you have ample holiday cards available for
customers as well as employees. Check out other
Cashback World Partners for any special offers on greeting
- Advertise Black Friday and Cyber Monday
(11.29.2019 - 12.02.2019)
If you haven't already done so,
creating advertisements for Black Friday and/or Cyber Monday
is an excellent way to drive traffic to your store. These are 2 of
the world's most popular shopping days. Use your Shopping
Point Deal feature to establish special offers and your
Newsletter module to communicate your sales to customers.
Promote your Deals aggressively through a Newsletter, social
network, website and instore posters and merchandising
displays. The more you promote your Deals, the more you
gain in sales and customer traffic.
- Record and analyze your offer history
Keep track of which offers were effective and which ones
were ineffective and use this information to help you plan
for next year.
- Mail holiday greeting cards
Greeting cards are a effective way to reward loyalty and/or
express your appreciation to your customers. Including a
greeting card to any online orders that you have received, is
a simple touch to personalizing your customers' shopping
- Thank your employees and customers
Thank your employees and customers with a little gift.
- Treat yourself
Don't forget your wellbeing during the busy holiday
season. Treat yourself to a new outfit, a night out, or
day at the spa. Make sure to visit other Cashback
World Partners for special holiday offers.
- Make a difference
There are many people who are not able to purchase
expensive gifts during the holidays. You can make a difference
by giving the gift of joy and supporting a charitable project
such as our Child & Family Foundation.
- Plan for Boxing Day offers
Boxing Day and Boxing Week is another very popular shopping
period you do not want to miss. Discount last year's overstock
items or offer Super Cashback to clear inventory. Customers
are always looking for Boxing Week deals and special offers.
Don't disappoint them.
Christmas check list